The young Hispanic professional community in Orlando, Florida will now have a magazine that will cover entertainment topics that will focus on local cultural events. Revista ¡nsomnia will cover events such as cultural festivals, concerts, local established artists, entertainment news, up and coming artists and many more topics of interest to our target market.
Over the course of the years the Hispanic community in Central Florida has grown and expanded to different areas. Because of the expansion of the Hispanic population in Central Florida, cultural events, talented artists and the entertainment industry has emerged and has expanded. Revista ¡nsomnia will be a one stop entertainment magazine that will showcase all the local events whose main target audience are young Hispanic professionals. Central Florida offers a wide variety of cultural organizations that target different Latin American communities and support many local established and up and coming artists; this magazine will serve as a medium to inform the community about who the artist is, where they will be performing, their contributions to the Hispanic community and their future endeavors. The magazine will also showcase concerts, artistic performances, Central Florida nightlife, entertainment news, and local happenings.
The cultural community in Orlando offers different social networking mediums to connect professionals such as Orlando Slice, Red Chair Project among many other blogs created to showcase what Orlando has to offer. Revista ¡nsomnia will provide the same thing for the Hispanic community in Central Florida. It will inform the community about up to the minute events and local happenings through our social networking sites such Twitter and Facebook. In order to bring all the latest events to the Hispanic community, we will partner with cultural organizations, groups, and event organizers. Revista ¡nsomina will be a one-stop entertainment medium for the Hispanic community as well as an entertainment guide for everything Hispanic in Orlando.
Some of the local cultural organizations that we will partner with include, Café D’Antaño, a local cultural venue that showcases local Hispanic artists of all genres, including painters, musicians, spoken word or sculptors. In order to reach our target audience, Revista ¡nsomnia will work together with local non-profit organizations, specifically one organization the targets young Hispanic Professionals in Central Florida, HYPE Orlando; this organization provides networking opportunities, professional development and mentoring opportunities in order to increase the college going rate amongst young Hispanics in Central Florida.
In order to stay up to the minute on all the concerts that are going on in the Orlando area, we will partner with local and national Hispanic TV networks such as Telemundo Orlando and Univision Orlando, as well as local radio stations such as Rumba 100.3FM and Mega 98.1FM, among many other AM radio stations that cater to different Latin American communities.
Another way for Revista ¡nsomnia to be up to the minute on all local events that interest our audience is by being in constant communication with our readers. Through our social networking sites we will allow our readers and followers to post events in the community as well as their own events.
This type of magazine will be unique in the Orlando area and will satisfy a need that has not been successfully fulfilled in the young local Hispanic community.
Stay tuned to this blog in order to stay up to date on the development of this magazine and for future updates.
Join me in this journey!
6.13.2010
0
comments
6.06.2010
In order to evaluate your target audience and see how the market is, one must evaluate how the competitors are doing and their readership. I first started looking at my direct competitors in the Central Florida area that had a Hispanic entertainment publication and who targeted the same audience, but found that the information for those competitor's websites were not available in sites such as www.quantcast.com in order to research their audience and see the trends. In order for me to conduct this research I had to go to local English only publications and national publications that targeted the Hispanic audience. Here is a research of the top 3 competitors based on the local and national market:
OrlandoWeekly
6 month traffic (11/2009 – 4/2010)
Their audience traffic decreased from an estimated amount of 55.5k visits in November to about 20k in mid December. It has showed an increase to almost as much as 70k in the first two months of 2010, but it has been decreasing traffic since mid march.
The target audience of this publication is not directly related to the target audience of my future publication, but it does reaches out to young professionals in the Central Florida market, which also includes Hispanic American young professionals.
6 month traffic (12/2009 – 6/2010)
Traffic to their website has been stable with an audience of about 55k visitors during the past six months. There is a notable increase in visitors in the months of April and May and going into June. This increase is probably due to the fact that they just published one of their most popular issue, which showcases the top 50 most beautiful Hispanics.
Audience for the magazine is mainly from Latin America and living outside of the United States, with it being 38.8k compared to the Hispanic audience living in the United States which is 15k.
6 month traffic (12/2009 – 6/2010)
Traffic to their website has been around the 7k mark for the past 6 months, although it had a decline in January 2010 with a quick recovery on that same month; it is showing a decline during the month of May into June 2010.
Audience for this magazine is equally distributed between Hispanics in and out of the United States.
Here is a list of potential direct competitors based on my market and target audience in Central Florida. These websites unfortunately were not available for audience research.
Epiko magazine - www.epikomagazine.com
Hang Out Magazine - www.hangoutmagazine.com
Enlaces Magazine - www.enlacesmagazine.com
Ahora Orlando – www.ahoraorlando.com